Creative Director | Strategic Storyteller | CX Innovator

Stories move people; experiences move markets. For over 15 years, I’ve engineered both.

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Hi, I'm Ro! (or Pepe)​

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I build at the intersection of imagination, conversion, and having fun. From leading 360° campaigns for global giants like Cartoon Network, Uber, American Express, BBVA, and GBM, to designing AI-driven customer journeys, my focus is always on creating immediate value through compelling narratives.

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As a trilingual creative leader and a published sci-fi author, I look at brand challenges through a different lens. I don't just rely on data to map out a strategy; I use it to build entirely new worlds for users to step into.

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I don't just predict the future of a brand—I write it. Let's build something memorable (and have a great time doing it).